One company’s tasty approach to innovation
Imagine a machine which can turn an apple into delicate origami with red and green rimmed ridges that crackle on your tongue. After a few seconds, the crispy chip transforms into a chewy bite with all the freshness of an apple that has just been plucked from the tree. This is not magic, but the latest technology of PloT Tech, a collaborator and customer of Habasit, and a company who has worked for the last three years to perfect the drying process of an apple.
“Our main goal was to remove the oxygen because the oxygen is what gives the product the possibility to breathe,” explains co-founder, Predrag Bajović. “We thought, ‘Ok, let’s dry the apple, but let’s try not to kill the apple.’ The life of fruits and vegetables is in the enzymes, and what we have achieved is to dry the apple without destroying the enzymes.”
In a food industry that is saturated with additives and preservatives, PloT Tech togehter with the first customer and co-investor in this project, All Natural Foods, sought an alternative approach. “We were interested in the idea of self-preservation,” says Bajović. “How could we preserve the apple by using only the apple itself?”
A Palate of success
Every flavorful bite of the sweet and tangy chips confirms the success of PloT Tech’s innovative approach. They have not only crafted and conserved the exceptional taste of a fresh apple, but it is done at no cost to the nutritional value of the final product. Bajović explains that when researchers have tested the body’s ability to extract nutrients from raw versus dehydrated apples, they have actually found that the dried fruit is more advantageous to health. Without any added gluten, GMO ingredients, fat, sugar or preservatives, PloT Tech optimizes the natural nutritive qualities of each product.
When PloT Tech first began the developments for their apple drying machine in 2013, they created a mathematical model and soon realized that the kinematics of the spiral would be the most efficient and effective strategy for the process. This is when they began searching for the safest and most reliable partner to provide the belting system. They considered several conveyor belt companies as suppliers, but Bajović says that Habasit had a strong reputation in the industry, and the representative they contacted showed an eager willingness to help.